Audience - The assembled spectators or listeners at a public event such as a play, film, concert, or meeting.
Target audience - A particular group at which a product such as a film or advertisement is aimed.
Having a target audience is important in ensuring the success of your film due to the fact that if you don't have a target audience, advertising to a particular target might be difficult. With having a particular target audience for example young youth, you might want to target popular age social media outlets for that age group in order to get the most exposer possible for the film.
In our film, we have chosen to target young youth, particularly females. This is because the main actor is both a young teenager (Aged 16) and is also a female. We feel as if this would be an ideal target audience for our film. Also we chose to target parents. This is because having a vulnerable teen on screen in danger might appeal to parents in a way that makes them feel like they need to take more care of their children due to their vulnerable age group. Having targeted these social groups we chose to advertise our film over twitter. This is because this is the main universal media outlet for these particular age groups.
We want to target young female teens aged around 15 and 16, that have both an interest and passion for film. This in turn will benefit us because the audience will have an actual interest in the film, making them appreciate and like it more.
Audience profile:
Age : 16
Name : Richelle Martinez
Hobbies / interests : Watching films and drawing,
Likes films with elements of suspense
and tension.
Aspirations : Wants to become a script writer.
Similar films that have the same target audience our films such as 'Shank' and 'Annuvahood'. Both these films were targeted towards young teens. Young teens could liked these films due to the fact that they felt as if they could relate to some of the things that was happening in the film.
Having a target audience is important in ensuring the success of your film due to the fact that if you don't have a target audience, advertising to a particular target might be difficult. With having a particular target audience for example young youth, you might want to target popular age social media outlets for that age group in order to get the most exposer possible for the film.
In our film, we have chosen to target young youth, particularly females. This is because the main actor is both a young teenager (Aged 16) and is also a female. We feel as if this would be an ideal target audience for our film. Also we chose to target parents. This is because having a vulnerable teen on screen in danger might appeal to parents in a way that makes them feel like they need to take more care of their children due to their vulnerable age group. Having targeted these social groups we chose to advertise our film over twitter. This is because this is the main universal media outlet for these particular age groups.
We want to target young female teens aged around 15 and 16, that have both an interest and passion for film. This in turn will benefit us because the audience will have an actual interest in the film, making them appreciate and like it more.
Audience profile:
Age : 16
Name : Richelle Martinez
Hobbies / interests : Watching films and drawing,
Likes films with elements of suspense
and tension.
Aspirations : Wants to become a script writer.
Similar films that have the same target audience our films such as 'Shank' and 'Annuvahood'. Both these films were targeted towards young teens. Young teens could liked these films due to the fact that they felt as if they could relate to some of the things that was happening in the film.
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