Titles are often used to showcase the cast and the crew involved in the production. Some of the benefits of crediting an actor include :
-Promotion for the actor
-Actor can develop a positive association with a particular format/genre/production company as a result
Billing order
Anywhere from one to three lead actors are often listed just before the title. Its similar position to the auteur, as the presence of these star actors is the reason many people came to see the movie. For example, a new franchise has been released and not many people know about it, having big stars credited makes the audience more inclined to watch the film, due to that fact that if they are associated with big, successful films it sets the tone for the film they are about to watch.
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